Marketing for Independent Pharmacies

I recently teamed up with my son Rudy to answer some questions for the Independent Pharmacy Magazine Elements related to marketing. It's Q & A formatted for simplicity, hopefully we can help some folks out there based on our experience. 

Why do small businesses like independent pharmacies need to market their businesses? 

Between other pharmacies and the internet, customers have many options of where to get their supplies. Being the first company customers think of or being front and center where your buyers are looking for products can be the difference between thriving and going out of business. Opening up shop and waiting for customers to walk in is no longer an option.

What mistakes do small businesses like independent pharmacies typically make with marketing? 

Small businesses need to make sure they understand what forms of marketing are working for them. That means asking customers how they found their pharmacy and even using unique telephone numbers to track back to specific marketing they are doing. Radio vs direct mail for example. It depends on the marketing the business is doing. But a mentality of testing promising ideas is needed. It's can be daunting to spend money on marketing unsure of the results, but that's how businesses grow.

How can pharmacies use marketing to set their businesses apart? 

Pharmacies need to understanding their value propositions and unique selling points, especially beyond just low prices. They can tailor advertising specifically to what people are searching for in Google based on what the customer is searching. Pharmacies can do direct mail targeting older communities. It depends on the pharmacy specialization as well. 

When it comes to health, depending on the product, many people will prefer to shop local. A direct mail coupon can win customers. It can sometimes mean simply being the closest pharmacy option for customers. Advertising on google maps can show customers that.

What happens if small businesses like independent pharmacies ignore marketing? 

Their competitors won't ignore it and their customers will find them instead.

What are the easiest methods for small businesses like independent pharmacies to use to market their businesses?

Bench advertising, Google search ads and direct mail are options that are not overly complicated. While Google has made their do it yourself platform very easy to use, hiring a professional for Google search ads can save both time and money.

Marketing can be overwhelming for small businesses like independent pharmacies. Where should they start?

Independent pharmacies can start by understanding how their customers find them. Start by doing a google search for pharmacy near me, see what your competitors are doing, and see how many other pharmacies show before theirs on the google results page. 

Naming Your Independant Pharmacy

I recently answered some questions for Independent Pharmacy Magazine  for business owners naming their pharmacy. It short and to the point, I hope a piece of the advice below can help an independent pharmacy grow.. 

While not a requirement for success, using pharmacy in the name is better than drug as drug is associated with street drugs in popular nomenclature. It can also lead to unfavorable Google results when customers search for your business.

It is very competitive among independent pharmacies these days. Specializing and having your name reflect that specialty can be important for standing out and projecting expertise through the pharmacy name.

Google is so important to our businesses these days. Before finalizing a name, make sure to do a Google search to see what other results show up. A very similar competitor name or something that may confuse the person that is Googling your business could be detrimental. 

Ultimately it is your team that creates a great reputation and the byproduct is a quality name.  

- Rudy

Q1 - Q2 - Q3 - Q4

What a start to 2018!

We're at the tail end of Q1 and the results have been great. We're growing and getting better at what we do every day. 

With growth and opportunity comes jobs! We're hiring.

Pharmaceutical sales reps across the country, reach out and let's have a conversation about your future.

We have offices in Florida, California, Tennessee and allow work from home for experienced sales reps.

To your success,

Rudy LaVecchia

Presidents Club Award

Each year we recognize our top sales reps and send them on an all inclusive trip to Jamaica with their significant other. The 2017 winners were exceptional and we thank them for their hard work and dedication. Congrats!

 

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The Holidays

We flew in our team from Puerto Rico for our holiday party this year. Given the devastation the island went through recently we thought this would be a good time to show our that our hearts and wallets are with them.

It was great to get the team together and the friendships strengthened at the holiday party will help us better serve our customers in the coming year.

Happy holidays to you and yours.

-Rudy 

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ExoPharm, See You There!

I've arrived here in Dusseldorf, Germany for the ExoPharm conference. We've been looking forward to this for quite some time as it's the largest pharmaceutical trade fair in Europe.

This conference can be exhausting with so many people to meet but I look forward to challenge and I hope to see you there.

- Rudy LaVecchia, Paragon Meds 

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Our New York Sales Office

As we strive to better serve our clients and the market, we are growing exponentially.

I'm proud to announce in January we expanded our east coast operations to New York. Our New York sales office has over 25 years of Pharmaceutical sales experience is is actively hiring to bring on more outstanding reps.

We are committed to serving our clients well and spreading the ParagonMeds advantage across the country. 

For more information about working with ParagonMeds feel free to call or reach out directly using the contact form. We look forward to answering your questions and working with you.